2026
Audra
Audra makes premium headphones for serious listeners. We built its organic content foundation, seeded creators, and shaped the social launch before paid media went live.
Growth Analytics
Short-Form Production
Audra makes headphones for people who take sound seriously. The product was ready. The launch plan wasn't — a paid media strategy with no organic foundation to land on. We built the content infrastructure first, then let the ads do what ads are supposed to do.
Paid without organic is a leaky bucket.
A media budget can drive traffic to a profile that gives people no reason to stay. Audra's launch needed an audience that was already warm before the spend kicked in — a feed that looked like a brand worth paying attention to, not a storefront that opened yesterday.
We built the foundation, then opened the tap.
Eight weeks of organic-first content before launch day — cinematic product visuals, creator seeding across audio and lifestyle communities, a posting cadence that established the brand's voice before it asked anyone to buy. By the time paid went live, the profile had something to say.
Results
By month six, the pattern was impossible to miss — and it was the quiet kind, not the viral kind. Output stayed high without thinning, reach grew without a single lucky post carrying it, and engagement settled in above benchmark and stayed there.
+420%
Reach
Brand visibility scaled well beyond the paid footprint.
3.8x
Conversion
Social-driven traffic converted at nearly four times the channel average.
+90%
Engagement
Organic content outperformed paid benchmarks throughout the launch period.
2x
Followers
Audience doubled inside the first sixty days.
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