2026
Nopa
Nopa is a contemporary jewelry brand. We paired creator-led campaigns with growth analysis to turn its refined visual language into broader reach.
Growth Analytics
Creator Partnerships
Nopa's visual language is restrained, which made every growth tactic in the category feel wrong for it. We found the version of reach that didn't require the brand to get louder, and used the data to prove it was working before we scaled it.
Restraint is a position, not a limitation.
The obvious way to grow a jewelry brand on social is volume and contrast — more posts, brighter edits, faster cuts. Nopa had built real equity in the opposite direction, and every recommendation it had been given asked it to spend that equity for reach. The question was never whether the brand could grow. It was whether it could grow without becoming unrecognizable.
We scaled the quiet version and measured it hard.
A creator program built on aesthetic alignment first and audience size second, running at a deliberately low cadence. Every partnership tracked against retention and conversion rather than impressions, so we could see early whether restraint was costing us reach or just costing us noise.
Results
Four months of data settled the argument. Growth came slower than a volume strategy would have delivered and held far better, with an audience that behaved like customers rather than viewers.
+150%
Followers
Slower growth, materially higher intent.
3.1x
Conversion
Well above the category benchmark.
+72%
Engagement
Rate rose as the audience grew.
+95%
Return visits
People came back before they bought.
You might also like
Donna
Donna is a skincare brand rooted in routines. We paired creator-led campaigns with growth analysis to carry relatable content to wider reach.
Growth Analytics
Applafe
Applafe is a playful beauty brand with an unmistakable point of view. We turned its narrative into short-form content designed to travel.
Brand Narrative
Audra
Audra makes premium headphones for serious listeners. We built its organic content foundation, seeded creators, and shaped the social launch before paid media went live.
Growth Analytics
Non 0
Non 0 is a fashion label built for culture-led audiences. We combined short-form production, creator partnerships, and analytics to expand its reach.
Growth Analytics