2026
Velour
Velour is a cult beauty brand. We built its short-form content and creator strategy to reach far beyond its loyal niche audience.
Short-Form Production
Growth Analytics
TikTok Campaign
Velour had the kind of loyalty most brands spend years trying to manufacture. What they didn't have was reach. We built the content engine that turned a tight community into a category presence — without losing the thing people already loved about them.
Loyal customers don't build algorithms. Volume does.
A brand can have genuine fans and still be invisible to everyone outside that circle. Velour's existing audience was engaged — they just weren't growing. The problem wasn't the product or the story. It was a content operation that couldn't keep pace with the platforms it was trying to win.
We built the engine, then we scaled it
Sixty pieces a month across TikTok and Reels, scripted and shot to feel native without looking cheap. Creator partnerships matched by audience composition, not follower count. Every format tested, every winning variable fed back into the next cycle.
Results
Six months in, the numbers told a clear story — not a spike that flattered a single week, but a slope that held. The follows came as a byproduct of work that earned attention, and the engagement followed the same logic.
+340%
follower growth
Six months of compounding output, not a spike.
5x
Output
Same budget, five times the content.
+60%
Engagement
Consistently above category benchmark.
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