2026
Bon
Bon is a sun-care brand for warm-weather rituals. We clarified its story and used creator partnerships to make it feel desirable.
Brand Narrative
Creator Partnerships
Sun care sells on habit, not novelty. Bon had a genuinely better product and a story that made it sound like everything else on the shelf. We rebuilt the narrative around the ritual — then found the creators who already lived it.
Every sun-care brand says the same four things.
SPF, texture, no white cast, reef safe. All true, all necessary, all completely interchangeable. Bon's product was designed around a specific way of living — slow mornings, long light, the same three minutes every day — and none of that was reaching the customer. The category had trained the brand to lead with specification instead of feeling.
We sold the ritual and let the product follow.
A narrative built on repetition rather than protection, carried by creators whose daily footage already looked like the brand's world. Content that opened on the moment and arrived at the product, never the other way around. Twelve partnerships across a single season, each running long enough for the audience to watch the habit form.
Results
By the end of the season the pattern was clear. Reach grew steadily rather than in bursts, repeat purchase moved ahead of first purchase, and the brand started appearing in conversations it hadn't paid to enter.
+240%
Reach
Steady seasonal growth, no single viral spike.
2.9x
Repeat purchase
The ritual framing showed up in reorder rates.
+58%
Engagement
Above category average across the full season.
3x
Site traffic
Creator content drove the majority of new visits.
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