2026
Rewind
Rewind makes physical music products for analog obsessives. We built a creator-led content strategy that brought its culture to a wider audience.
Brand Narrative
Creator Partnerships
Rewind sells nostalgia with taste — physical music products for people who still believe format matters. They had a devoted niche and zero social momentum. We built the content strategy that took them from cult obscurity to a feed people actually follow.
The audience existed
The content didn't find them. Niche products with strong identity fail on social for one reason: they post for the people who already know them. Rewind needed content that could introduce the brand to someone who'd never heard of it and make them feel like they'd been missing out.
We mapped the culture and posted into it.
A creator-led strategy targeting music, vintage, and analog culture communities across TikTok and Reels. Thirty pieces a month, each one built around a moment of discovery — unboxing, listening, collecting. The kind of content that travels because it means something to the person watching.
Results
Six months of creator-led work and the shape of it was unmistakable. The audience grew from inside the communities we had posted into, sharing outran watching, and the feed stopped being a place where the brand talked to itself.
+310%
Followers
Audience grew without sacrificing the quality of who was coming in.
6x
Shares
Content was being passed around, not just watched.
+70%
Engagement
Consistently outperforming the music and lifestyle category.
4x
Site traffic
Social became the single largest driver of new visitors.
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